From the University of Texas at Dallas press release: When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas examines how consumers allocated their…
From the Society for Consumer Psychology press release: Imagine a parent who is shopping and has a few moments to spare before heading home. If the parent has both a son and daughter but time to…
From the Association for Psychological Science press release: People rated images containing positive content as fading more smoothly compared with neutral and negative images, even when they faded at the same rate, according to findings published…
From the Society for Consumer Psychology press release: While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use,…
From the University of Western Ontario press release: It has long puzzled fundraisers why, in any appeal, some people will eagerly jump in with the throng while others equally passionate about the cause will reject the…
From the University of Arkansas, Fayetteville press release: Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies…
From the University of Cambridge press release: Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research…
From the Journal of Retailing at New York University press release: If a store is crowded, people tend to buy more if the sound system is playing a fast-paced song rather than a ballad. That’s what…
From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing long-term…
From the Association for Psychological Science press release: When we’re trying to decide which cell phone case to buy or which hotel room to book, we often rely on the ratings and reviews of others to…