From the University of Notre Dame press release: Businesses that have attracted lots of positive media coverage and are also affiliated with high-status venture capitalists or underwriters may seem like poster children for corporate success.…
From the Michigan State University press release: The traditional pairing of wine and food too often misses the mark — leaving people confused and intimidated — and should be scrapped in favor of a more…
From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).…
From the University of Georgia press release: How much positive feedback travelers think they’ll get on social media can predict whether they intend to visit a tourism destination, a new University of Georgia study has found.…
From the University of Delaware press release: When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a few. Labels such as these…
From the University of Texas at Dallas press release: When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas examines how consumers allocated their…
From the Society for Consumer Psychology press release: Imagine a parent who is shopping and has a few moments to spare before heading home. If the parent has both a son and daughter but time to…
From the Association for Psychological Science press release: People rated images containing positive content as fading more smoothly compared with neutral and negative images, even when they faded at the same rate, according to findings published…
From the Society for Consumer Psychology press release: While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use,…
From the University of Western Ontario press release: It has long puzzled fundraisers why, in any appeal, some people will eagerly jump in with the throng while others equally passionate about the cause will reject the…