From the Institute for Operations Research and the Management Sciences press release: Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to…
From the Journal of Retailing at New York University press release: For retailers, the era of the online marketplace brings previously unimaginable opportunity and risk: on one hand, the universe of customers has expanded exponentially, and…
From the Journal of Retailing at New York University press release: No shopper likes being watched closely, especially if they’re buying an item they find very personal and potentially embarrassing — for instance, foot fungus cream…
From the University of Leeds press release: An evaluation of efforts designed to reduce how many sugary drinks we consume shows some success in changing younger people’s habits but warns they cannot be the only…
From the Journal of Retailing at New York University: Deep discounting by retailers, accompanied by a blitz of promotions, is a long-established and well-accepted strategy for boosting brand and category sales. But relatively few studies have…
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as…
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience? University of Twente PhD student…
From the Vanderbilt University press release: New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain marketing themes.…
From the University of Illinois at Urbana-Champaign press release: Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that’s the case.…
From the University of Adelaide press release: Research by the University of Adelaide has shown that consumers are much more influenced by wine label descriptions than previously thought. A consumer study by wine researchers at…