From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as…
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience? University of Twente PhD student…
From the Vanderbilt University press release: New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain marketing themes.…
From the University of Illinois at Urbana-Champaign press release: Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that’s the case.…
From the University of Adelaide press release: Research by the University of Adelaide has shown that consumers are much more influenced by wine label descriptions than previously thought. A consumer study by wine researchers at…
From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the May 2017 of the Journal…
From the University of Illinois at Chicago press release: In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found that how a pitch is…
From the University of California – San Diego press release: Among 12- to 17-year-olds who have never used tobacco products, nearly half were considered receptive to tobacco marketing if they were able to recall or…
From the University of Illinois at Urbana-Champaign press release: Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it — that…
From the Bocconi University press release: The things we touch while shopping can affect what we buy, according to studies by Bocconi Department of Marketing’s Zachary Estes and University of Innsbruck’s Mathias Streicher. In “Touch…