From the Drexel University press release: Older smokers are usually more set in their ways, but a dollar increase in cigarette prices makes them 20 percent more likely to quit, a… Read more »
From the University of British Columbia Okanagan campus press release: You are more likely to indulge in guilty pleasures when shopping online with a touchscreen versus a desktop computer, according to… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and… Read more »
From the Institute for Operations Research and the Management Sciences press release: Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal… Read more »
From the Journal of Retailing at New York University press release: For retailers, the era of the online marketplace brings previously unimaginable opportunity and risk: on one hand, the universe of… Read more »
From the Journal of Retailing at New York University press release: No shopper likes being watched closely, especially if they’re buying an item they find very personal and potentially embarrassing —… Read more »
From the University of Leeds press release: An evaluation of efforts designed to reduce how many sugary drinks we consume shows some success in changing younger people’s habits but warns… Read more »
From the Journal of Retailing at New York University: Deep discounting by retailers, accompanied by a blitz of promotions, is a long-established and well-accepted strategy for boosting brand and category sales…. Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
