From the University of Michigan press release: The mouth-watering aroma of juicy burgers and crispy fries, and the eye-catching menu signs with delicious food pictures can tempt many hungry patrons to stop at fast-food restaurants.…
From the Drexel University press release: When healthier food, like vegetables and dairy products, is pricier compared to unhealthy items, like salty snacks and sugary sweets, Americans are significantly less likely to have a high-quality…
From the New York University press release: The value of the products we encounter influences how much we’ll subsequently pay for other items, new neuroscience research has found. The results point to a previously undetected…
From the Case Western Reserve University press release: The relationship between desire and attention was long thought to only work in one direction: When a person desires something, they focus their attention on it. Now,…
From the University of Notre Dame press release: Businesses that have attracted lots of positive media coverage and are also affiliated with high-status venture capitalists or underwriters may seem like poster children for corporate success.…
From the Michigan State University press release: The traditional pairing of wine and food too often misses the mark — leaving people confused and intimidated — and should be scrapped in favor of a more…
From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).…
From the University of Georgia press release: How much positive feedback travelers think they’ll get on social media can predict whether they intend to visit a tourism destination, a new University of Georgia study has found.…
From the University of Delaware press release: When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a few. Labels such as these…
From the University of Texas at Dallas press release: When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas examines how consumers allocated their…