From the University of Chicago Booth School of Business press release: Merchants and charities alike understand that advertising their product for “just pennies a day” is an effective way to convince consumers to make a…
From the University of British Columbia press release: Everyone loves a bargain, but new research suggests some employees may be getting short-changed when it comes to how consumers perceive them when they are price-conscious. The…
From the Ohio State University press release: Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they ever knew it. In a…
From the Indiana University press release: Shoppers increasingly consult online reviews before making holiday purchases. But how do they decide which reviewers to trust? Recently published research from the Indiana University Kelley School of Business…
From the Society for Consumer Psychology press release: While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according…
From the Journal of Retailing at New York University press release: In “See How Much We’ve Sold Already! Effects of Displaying Sales and Stock Level Information on Consumers’ Online Product Choices,” Marketing Professors Yongfu He…
From the University of Michigan press release: The mouth-watering aroma of juicy burgers and crispy fries, and the eye-catching menu signs with delicious food pictures can tempt many hungry patrons to stop at fast-food restaurants.…
From the Drexel University press release: When healthier food, like vegetables and dairy products, is pricier compared to unhealthy items, like salty snacks and sugary sweets, Americans are significantly less likely to have a high-quality…
From the New York University press release: The value of the products we encounter influences how much we’ll subsequently pay for other items, new neuroscience research has found. The results point to a previously undetected…
From the Case Western Reserve University press release: The relationship between desire and attention was long thought to only work in one direction: When a person desires something, they focus their attention on it. Now,…