Tag: consumer psychology

Study looks at how consumers make decisions when multiple factors are involved

From the Institute for Operations Research and the Management Sciences press release: Imagine you are choosing between two resorts for your island vacation. The factors driving your decision will be… Read more »

Study suggests teens likely to crave junk food after watching TV ads

From the Cancer Research UK press release: Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks,… Read more »

Study suggests consumers less likely to go through with purchases when on mobile devices

From the University of East Anglia press release: Shoppers hoping to bag a bargain in the post-Christmas sales are much less likely to go through with their purchases if they… Read more »

Study suggests frequent payments can make consumers feel better about their purchase

From the University of Chicago Booth School of Business press release: Merchants and charities alike understand that advertising their product for “just pennies a day” is an effective way to… Read more »

Study suggests bargain hunting affects perceptions of customer service workers

From the University of British Columbia press release: Everyone loves a bargain, but new research suggests some employees may be getting short-changed when it comes to how consumers perceive them… Read more »

Study suggests consumers wilfully “forget” when products have ethical issues

From the Ohio State University press release: Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they… Read more »

Study suggests perceptions of company being harmful may make consumers feel justified in unethical behaviour aimed at it

From the Society for Consumer Psychology press release: While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and… Read more »