From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the May 2017 of the Journal…
From the University of Illinois at Chicago press release: In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found that how a pitch is…
From the University of California – San Diego press release: Among 12- to 17-year-olds who have never used tobacco products, nearly half were considered receptive to tobacco marketing if they were able to recall or…
From the University of Illinois at Urbana-Champaign press release: Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it — that…
From the Bocconi University press release: The things we touch while shopping can affect what we buy, according to studies by Bocconi Department of Marketing’s Zachary Estes and University of Innsbruck’s Mathias Streicher. In “Touch…
From the University of Vaasa press release: Even though we think ourselves as global citizens, we still differ in terms of how we behave online and what motivates our behavior online. A new doctoral study…
From the Journal of Retailing at New York University press release: Despite extensive research on how to persuade consumers to improve their diets, academicians have largely failed to present food retailers with easy-to-use suggestions. Brian…
From the University of Michigan press release: Young children who recognize food name brands, such as Lucky Charms, M&M’s and Cheetos, often eat unhealthy items that lead to their high body mass index. The risk…
From the Wiley press release: A Cochrane Review published today finds standardized tobacco packaging may lead to a reduction in smoking prevalence and reduces the appeal of tobacco. According to the World Health Organization, tobacco…
From the University of Florida Institute of Food and Agricultural Sciences press release: Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a…