From the University of Chicago Press Journals press release via EurekAlert!: Consumers routinely overspend on unbudgeted purchases such as birthday gifts, car repairs, or luxury chocolates because they underestimate the overall number of such “exceptional”…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is threatened by negative information, according…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study…
From the University of Chicago Press Journals press release via EurekAlert!: Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who trust their feelings are more likely to make choices based on what “feels right” even when feelings are irrelevant to their decision,…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping as a way to cope…
From the San Francisco State University press release via EurekAlert!: Spending money on activities and events, such as concert tickets or exotic vacations, won’t make you happier if you’re doing it to impress others, according…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according…
From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business…
From the Society for Personality and Social Psychology press release via ScienceDaily: Summer vacation time is upon us. If you have been saving up for your dream vacation for years, you may want to make…