From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping as a way to cope…
From the San Francisco State University press release via EurekAlert!: Spending money on activities and events, such as concert tickets or exotic vacations, won’t make you happier if you’re doing it to impress others, according…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according…
From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business…
From the Society for Personality and Social Psychology press release via ScienceDaily: Summer vacation time is upon us. If you have been saving up for your dream vacation for years, you may want to make…
From the American University press release via Newswise: It’s one of the biggest moneymakers for Hollywood and its media empire: reruns. Reruns of television shows and movies allow for people to watch their favorite moments…
From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year…
From the University of Chicago Press Journals press release via EurekAlert!: People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in…
From the University of Chicago Press Journals press release via EurekAlert!: It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to…
From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the…