From the San Francisco State University press release via EurekAlert!: Spending money on activities and events, such as concert tickets or exotic vacations, won’t make you happier if you’re doing… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare… Read more »
From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple… Read more »
From the Society for Personality and Social Psychology press release via ScienceDaily: Summer vacation time is upon us. If you have been saving up for your dream vacation for years,… Read more »
From the American University press release via Newswise: It’s one of the biggest moneymakers for Hollywood and its media empire: reruns. Reruns of television shows and movies allow for people… Read more »
From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: People who feel good about themselves are less likely to choose an attractive product than a functional one, according… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: It seems really simple: If you want to achieve something, set a goal and then make specific plans to… Read more »
From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people… Read more »
