From the Norwegian School of Economics press release via AlphaGalileo: Customers who have mergers pushed down their throats react with frustration, dissatisfaction and – finally – by changing suppliers. They see it as a ‘forced…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research,…
From the University of Chicago Press Journals press release via EurekAlert!: Is John Lennon’s line “imagine no possessions” not as idealistic as it once seemed? According to a new study in the Journal of Consumer…
From the University of Chicago Press Journals press release via EurekAlert!: People who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer or donate to a…
From the University of Chicago Press Journals press release via EurekAlert!: People who believe the world is a just place trust salespeople more than consumers who don’t—but only after they’ve made a purchase, according to…
From the University of Alberta press release via EurekAlert!: Sarah Moore says that if you want your memorable family resort vacation to stay memorable, move away from the keyboard. Seriously. Moore researches how word-of-mouth stories…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who feel financially deprived are more likely to seek scarce products, according to a new study in the Journal of Consumer Research. “The…
From the Association for Psychological Science press release: Money doesn’t buy happiness. Neither does materialism: Research shows that people who place a high value on wealth, status, and stuff are more depressed and anxious and…
From the Elhuyar Fundazioa press release via EurekAlert!: What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed…
From the BYU press release via HealthCanal: Setting a price limit when shopping often backfires, according to new research from Brigham Young University and Emory University marketing professors. The study found that merely thinking about…