Tag: consumer psychology

Study looks at customer reactions to mergers

From the Norwegian School of Economics press release via AlphaGalileo: Customers who have mergers pushed down their throats react with frustration, dissatisfaction and – finally – by changing suppliers. They… Read more »

Study suggests optimistic people are more likely to trust salespeople … after they’ve made a purchase

From the University of Chicago Press Journals press release via EurekAlert!: People who believe the world is a just place trust salespeople more than consumers who don’t—but only after they’ve… Read more »

Study looks at effects of global financial crisis on consumer decision-making

From the University of Chicago Press Journals press release via EurekAlert!: Consumers who feel financially deprived are more likely to seek scarce products, according to a new study in the… Read more »

Study suggests consumer mindset may have problematic effects on wellbeing

From the Association for Psychological Science press release: Money doesn’t buy happiness. Neither does materialism: Research shows that people who place a high value on wealth, status, and stuff are… Read more »

Study suggests shoppers may unconsciously spend more when trying to limit costs

From the BYU press release via HealthCanal: Setting a price limit when shopping often backfires, according to new research from Brigham Young University and Emory University marketing professors. The study… Read more »