From the Washington State University press release via EurekAlert!: There are jerks, and then there are jerks. Joel Anaya has given them a fair amount of study, focusing on that very special jerk who can…
From the University of Illinois press release: The sound of silence isn’t so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new…
From the University of Missouri press release: Many diners cringe at the thought of waiting for a table in a crowded restaurant, while restaurant managers hope they do not lose customers due to long waits.…
From the Boston College press release via EurekAlert!: Increasingly “plugged-in” customers are grabbing extra seats, counter space and table tops by using cell phones, laptops and cups of steaming hot coffee to shield others from…
From the University of Alberta press release via EurekAlert!: A new paper by Kyle Murray, a marketing researcher with the Alberta School of Business, puts a spin on the expression “you can’t please everyone.” Murray…
From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study…
From the UC Berkeley Haas School of Business press release: Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By using MRI to study the…
From the Association for Psychological Science press release: Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan,…
From the Norwegian School of Economics press release via AlphaGalileo: Customers who have mergers pushed down their throats react with frustration, dissatisfaction and – finally – by changing suppliers. They see it as a ‘forced…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research,…