Tag: consumer psychology

Study looks at different styles of decision-making and how they affect general satisfaction

From the BI Norwegian Business School via AlphaGalileo: Decision-makers who are concerned with finding the best alternative are less satisfied with their choices than decision-makers who go for good enough…. Read more »

Study suggests bundling inexpensive item with expensive one reduces consumer willingness to pay for it

From the University of Chicago Press Journals press release via EurekAlert!: Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in… Read more »

Study suggests intensity of consumer reactions to service encounters may be linked to their level of truthfulness

From the University of Chicago Press Journals press release via EurekAlert!: Is honesty the best policy? According to a new study in the Journal of Consumer Research, consumers who lie… Read more »