From the University of Chicago Press Journals press release via EurekAlert!: People who believe the world is a just place trust salespeople more than consumers who don’t—but only after they’ve made a purchase, according to…
From the University of Alberta press release via EurekAlert!: Sarah Moore says that if you want your memorable family resort vacation to stay memorable, move away from the keyboard. Seriously. Moore researches how word-of-mouth stories…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who feel financially deprived are more likely to seek scarce products, according to a new study in the Journal of Consumer Research. “The…
From the Association for Psychological Science press release: Money doesn’t buy happiness. Neither does materialism: Research shows that people who place a high value on wealth, status, and stuff are more depressed and anxious and…
From the Elhuyar Fundazioa press release via EurekAlert!: What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed…
From the BYU press release via HealthCanal: Setting a price limit when shopping often backfires, according to new research from Brigham Young University and Emory University marketing professors. The study found that merely thinking about…
From the University of South Carolina press release via Newswise: Beach rental companies could earn bigger profits this summer if they know when to market a vacation stay for two weeks rather than 14 days.…
From the BI Norwegian Business School via AlphaGalileo: Decision-makers who are concerned with finding the best alternative are less satisfied with their choices than decision-makers who go for good enough. Life consists of many choices…
From the Northwestern University press release via EurekAlert!: Who wouldn’t pay a penny for a sports car? That’s the mentality some popular online auctions take advantage of — the opportunity to get an expensive item…
From the University of Chicago Press Journals press release via EurekAlert!: When they’re in a positive mood, people tend to choose products that match their mood and their level of emotional arousal, according to a…