From the University of South Carolina press release via Newswise: Beach rental companies could earn bigger profits this summer if they know when to market a vacation stay for two weeks rather than 14 days.…
From the BI Norwegian Business School via AlphaGalileo: Decision-makers who are concerned with finding the best alternative are less satisfied with their choices than decision-makers who go for good enough. Life consists of many choices…
From the Northwestern University press release via EurekAlert!: Who wouldn’t pay a penny for a sports car? That’s the mentality some popular online auctions take advantage of — the opportunity to get an expensive item…
From the University of Chicago Press Journals press release via EurekAlert!: When they’re in a positive mood, people tend to choose products that match their mood and their level of emotional arousal, according to a…
From the University of Chicago Press Journals press release via EurekAlert!: Does it matter which toothbrush or breakfast cereal you buy? A new study in the Journal of Consumer Research explains why consumers get stuck…
From the University of Chicago Press Journals press release via EurekAlert!: Planning your diet won’t really help you gain self-control unless you’re feeling good about your weight in the first place, according to a new…
From the University of Chicago Press Journals press release via EurekAlert!: When facing temptation, can a simple change of language make a difference? According to a new study in the Journal of Consumer Research, consumers…
From the University of Chicago Press Journals press release: Let’s say you’ve got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new…
From the University of Chicago Press Journals press release via EurekAlert!: Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in the Journal of Consumer Research,…
From the University of Chicago Press Journals press release via EurekAlert!: Is honesty the best policy? According to a new study in the Journal of Consumer Research, consumers who lie during a service encounter are…