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Study examines how word-of-mouth can affect experiences

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From the University of Alberta press release via EurekAlert!: Sarah Moore says that if you want your memorable family resort vacation to stay memorable, move away from the keyboard. Seriously. Moore researches how word-of-mouth stories… 

Study suggests longer ads evoke stronger emotions

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From the Elhuyar Fundazioa press release via EurekAlert!: What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed…