From the University of Portsmouth press release: Subtle, hidden and everyday acts of resistance and defiance by people with limited resources could have an impact on markets in societies where state and religion is all-powerful.…
From the Lancaster University press release: People are increasingly turning to commercial settings as outlets for their emotions, confronting problems, grief and feelings. It is well understood that consumers seek out leisure activities and vacations…
From the University of Sydney press release: Economists from the University of Sydney and the University of Technology Sydney (UTS) have co-authored a new study that challenges conventional thinking about auctions and is applicable to…
From the Grand Valley State University press release: More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses Augmented Reality (i.e. the Integration…
From the University of Surrey press release: During this unique study an international team of researchers led by the University of Surrey investigated whether consumers in the United Kingdom, Slovenia, Germany, Spain and the Netherlands…
From the University of Göttingen press release: More and more products carry ethical labels such as fair-trade or organic, which consumers usually view positively. Nevertheless, the sales figures of these products often remain low, even…
From the University of British Columbia – Sauder School of Business press release: A recent study from the UBC Sauder School of Business found that sleepier consumers reach for more variety at their local stores…
From the UC Riverside press release: Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation into the effects of collective…
From the University of Illinois at Urbana-Champaign press release: Paying for a cup of coffee with a smartphone instead of a credit card is gaining prominence among consumers — and is disrupting their spending patterns…
From the University of California – Riverside press release: Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product availability, and the regret consumers…