From the American Psychological Association (APA) press release: When someone offers a free sample, it’s not really free. It comes with the implied expectation that if a person accepts it, he… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and… Read more »
From the University of Texas at Dallas press release: A few years ago, Dr. Mohammad Zia PhD’17 was checking flight prices on Expedia when he was puzzled by a section… Read more »
From the Institute for Operations Research and the Management Sciences press release: Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal… Read more »
From the Journal of Retailing at New York University press release: For retailers, the era of the online marketplace brings previously unimaginable opportunity and risk: on one hand, the universe of… Read more »
From the Journal of Retailing at New York University: Deep discounting by retailers, accompanied by a blitz of promotions, is a long-established and well-accepted strategy for boosting brand and category sales…. Read more »
From the Missouri University of Science and Technology press release: A researcher at Missouri University of Science and Technology wants to scrap the traditional electronic and paper survey approaches to gathering… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience?… Read more »
