From the University of Arizona press release: Research has shown that how trusting a person is may depend, at least in part, on his or her genes. However, distrust does not… Read more »
From the Vanderbilt University press release: New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms:… Read more »
From the University of Illinois at Urbana-Champaign press release: Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three… Read more »
From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the… Read more »
From the University of Illinois at Chicago press release: In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found… Read more »
From the University of Illinois at Urbana-Champaign press release: Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re… Read more »
From the University of Illinois College of Agricultural, Consumer and Environmental Sciences (ACES) press release: If you’re creating a message to educate, inform, or persuade, don’t underestimate the power of a… Read more »
From the Bocconi University press release: The things we touch while shopping can affect what we buy, according to studies by Bocconi Department of Marketing’s Zachary Estes and University of… Read more »
From the University of Vaasa press release: Even though we think ourselves as global citizens, we still differ in terms of how we behave online and what motivates our behavior… Read more »
From the Journal of Retailing at New York University press release: Despite extensive research on how to persuade consumers to improve their diets, academicians have largely failed to present food… Read more »
