From the Concordia University press release: From Wikipedia to 99designs, and Google to LEGO, crowdsourcing has changed the way the world does business. By partnering with the masses through innovative… Read more »
From the Association for Psychological Science press release: In response to policy efforts aimed at limiting individuals’ intake of sugary drinks, businesses could enact various strategies that would allow them… Read more »
From the Institute for Operations Research and the Management Sciences press release: Firms sharing social responsibility for the social good with customers is generally seen as a win-win – more… Read more »
From the Society for Consumer Psychology press release: Have you ever started off well on a new goal such as losing weight or saving more money, only to find that… Read more »
From the Society for Consumer Psychology press release: Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible,… Read more »
From the Tulane University press release: Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new… Read more »
From the Massachusetts Institute of Technology media release: Diet Crystal Pepsi. Frito Lay Lemonade. Watermelon-flavored Oreos. Through the years, the shelves of stores have been filled with products that turned out… Read more »
From the Concordia University press release via EurekAlert!: From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting… Read more »
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: First impressions of experiences have a greater impact when consumers share the experience with others, according to a new… Read more »
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to… Read more »
