From the Concordia University press release: From Wikipedia to 99designs, and Google to LEGO, crowdsourcing has changed the way the world does business. By partnering with the masses through innovative campaigns, companies can benefit from…
From the Association for Psychological Science press release: In response to policy efforts aimed at limiting individuals’ intake of sugary drinks, businesses could enact various strategies that would allow them to comply with the limits…
From the Institute for Operations Research and the Management Sciences press release: Firms sharing social responsibility for the social good with customers is generally seen as a win-win – more patronage from socially responsible customers…
From the Society for Consumer Psychology press release: Have you ever started off well on a new goal such as losing weight or saving more money, only to find that motivation fizzles after a period…
From the Society for Consumer Psychology press release: Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible, but researchers have discovered something…
From the Tulane University press release: Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new Tulane University study featured in…
From the Massachusetts Institute of Technology media release: Diet Crystal Pepsi. Frito Lay Lemonade. Watermelon-flavored Oreos. Through the years, the shelves of stores have been filled with products that turned out to be flops, failures, duds,…
From the Concordia University press release via EurekAlert!: From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to a new study in the…