From the University of Georgia press release: How much positive feedback travelers think they’ll get on social media can predict whether they intend to visit a tourism destination, a new University… Read more »
From the University of Delaware press release: When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a… Read more »
From the University of Texas at Dallas press release: When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas… Read more »
From the Association for Psychological Science press release: People rated images containing positive content as fading more smoothly compared with neutral and negative images, even when they faded at the same… Read more »
From the Society for Consumer Psychology press release: While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive… Read more »
From the University of Arkansas, Fayetteville press release: Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall… Read more »
From the University of Kansas press release: People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products… Read more »
From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be… Read more »
From the Queensland University of Technology press release: People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented… Read more »
From the University of Bonn press release: Previous work from INSEAD Associate Professor of Marketing Hilke Plassmann’s research group did show that a higher price, for instance for chocolate or wine,… Read more »
