From the University of Georgia press release: How much positive feedback travelers think they’ll get on social media can predict whether they intend to visit a tourism destination, a new University of Georgia study has found.…
From the University of Delaware press release: When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a few. Labels such as these…
From the University of Texas at Dallas press release: When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas examines how consumers allocated their…
From the Association for Psychological Science press release: People rated images containing positive content as fading more smoothly compared with neutral and negative images, even when they faded at the same rate, according to findings published…
From the Society for Consumer Psychology press release: While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use,…
From the University of Arkansas, Fayetteville press release: Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies…
From the University of Kansas press release: People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products they buy, such as watches…
From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing long-term…
From the Queensland University of Technology press release: People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented as being human-like, according to…
From the University of Bonn press release: Previous work from INSEAD Associate Professor of Marketing Hilke Plassmann’s research group did show that a higher price, for instance for chocolate or wine, increased the expectation that the…