From the Columbus State University press release via ScienceDaily: At least for real estate agents, it turns out that beauty is indeed more than skin deep. A recent study of… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it… Read more »
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers believe a product is more effective when images of the product and its desired outcome are placed closer… Read more »
From the Georgia Institute of Technology press release via ScienceDaily: Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help… Read more »
From the Association for Psychological Science press release: Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new study reveals… Read more »
From the Journal of Consumer Research press release via ScienceDaily: Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to… Read more »
From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself… Read more »
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able… Read more »
