From the Columbus State University press release via ScienceDaily: At least for real estate agents, it turns out that beauty is indeed more than skin deep. A recent study of physical attractiveness and how it…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new…
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to…
From the Georgia Institute of Technology press release via ScienceDaily: Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest…
From the Association for Psychological Science press release: Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new study reveals that “ambiverts,” people who are…
From the Journal of Consumer Research press release via ScienceDaily: Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the…
From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using…
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to…