From the Concordia University press release via EurekAlert!: From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to a new study in the…
From the Columbus State University press release via ScienceDaily: At least for real estate agents, it turns out that beauty is indeed more than skin deep. A recent study of physical attractiveness and how it…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new…
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to…
From the Georgia Institute of Technology press release via ScienceDaily: Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest…
From the Association for Psychological Science press release: Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive. But a new study reveals that “ambiverts,” people who are…
From the Journal of Consumer Research press release via ScienceDaily: Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the…