From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those who are more group or…
From the Ruhr-Universität Bochum press release via Physorg: A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in…
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the…
From the Brown University press release via EurekAlert!: Underage youth are regularly exposed to alcohol marketing. New research has examined associations between alcohol marketing and binge drinking by youth. Results indicate these associations are mediated…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a…
From the Concordia University press release: Rows of new toys, endless racks of sweaters on clothing store shelves, long lines of books arranged in the bestsellers section at the bookstore. From mall displays to boutique…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seek out novel consumption experiences to increase their knowledge about products but do so selectively based on their level of expertise, according to…
From the Washington State University press release via EurekAlert!: Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying…
From the University of Chicago Press Journals press release via EurekAlert!: Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product…