From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using…
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to…
From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those who are more group or…
From the Ruhr-Universität Bochum press release via Physorg: A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in…
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the…
From the Brown University press release via EurekAlert!: Underage youth are regularly exposed to alcohol marketing. New research has examined associations between alcohol marketing and binge drinking by youth. Results indicate these associations are mediated…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a…
From the Concordia University press release: Rows of new toys, endless racks of sweaters on clothing store shelves, long lines of books arranged in the bestsellers section at the bookstore. From mall displays to boutique…