From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those… Read more »
From the Ruhr-Universität Bochum press release via Physorg: A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at… Read more »
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent… Read more »
From the Brown University press release via EurekAlert!: Underage youth are regularly exposed to alcohol marketing. New research has examined associations between alcohol marketing and binge drinking by youth. Results… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are… Read more »
From the Concordia University press release: Rows of new toys, endless racks of sweaters on clothing store shelves, long lines of books arranged in the bestsellers section at the bookstore…. Read more »
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seek out novel consumption experiences to increase their knowledge about products but do so selectively based on their… Read more »
From the Washington State University press release via EurekAlert!: Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Different units can be used to describe product features, but what may seem a rather arbitrary choice may have… Read more »
