From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from… Read more »
From the Washington and Lee University press release via Newswise: Contrary to economic research that suggested tougher return policies, a new study published in the September issue of the Journal… Read more »
From the Cornell Food & Brand Lab press release via EurekAlert!: Food marketers are masters at getting people to crave and consume the foods that they promote. In this study… Read more »
From the University of Chicago Press Journals press release via ScienceDaily: Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for… Read more »
From the University of Chicago Press Journals press release via ScienceDaily: When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary… Read more »
From the Aalto University press release via Physorg: Most consumers do not like personal marketing messages. Sales phone calls and text messages are considered particularly obtrusive, with consumers preferring marketing… Read more »
From the BI Norwegian Business School press release via ScienceDaily: When we let our hearts choose for us, we are more influenced by people who resemble ourselves, a PhD study… Read more »
From the University of Michigan press release via MedicalXpress: People who view their relationships as secure have less need to consider many options when making choices about purchases, a new… Read more »
From the University of Chicago Press Journals press release via ScienceDaily: The price a consumer will pay for a product is often significantly less than the price they will accept… Read more »
From the University of Chicago Press Journals press release via ScienceDaily: Confident consumers pay more attention to advertisements and product information that focus on high-level features of a product, according… Read more »
