From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seek out novel consumption experiences to increase their knowledge about products but do so selectively based on their level of expertise, according to…
From the Washington State University press release via EurekAlert!: Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying…
From the University of Chicago Press Journals press release via EurekAlert!: Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product…
From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from one exposure to the next,…
From the Washington and Lee University press release via Newswise: Contrary to economic research that suggested tougher return policies, a new study published in the September issue of the Journal of Marketing strongly recommends a…
From the Cornell Food & Brand Lab press release via EurekAlert!: Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director…
From the University of Chicago Press Journals press release via ScienceDaily: Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term…
From the University of Chicago Press Journals press release via ScienceDaily: When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according…
From the Aalto University press release via Physorg: Most consumers do not like personal marketing messages. Sales phone calls and text messages are considered particularly obtrusive, with consumers preferring marketing in newspapers, catalogues and internet…
From the BI Norwegian Business School press release via ScienceDaily: When we let our hearts choose for us, we are more influenced by people who resemble ourselves, a PhD study from BI Norwegian Business School…