From the University of Cincinnati press release: When companies combine different pricing structures – such as asking for effort or information in combination with or instead of money – consumers perceive a greater risk in…
From the Concordia University press release: Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket…
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to…
From the USC Marshall School of Business press release via EurekAlert!: How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing Kyu Kim and Gal Zauberman,…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and…
From the University of Chicago Press Journals press release via EurekAlert!: The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as…
From the University of Missouri press release: Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University…
From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and improve…
From the UC Berkeley Haas School of Business press release via EurekAlert!: How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in…
From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar…