From the University of Cincinnati press release: When companies combine different pricing structures – such as asking for effort or information in combination with or instead of money – consumers… Read more »
From the Concordia University press release: Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section… Read more »
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly… Read more »
From the USC Marshall School of Business press release via EurekAlert!: How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: The color red influences consumers to become more aggressive in online auctions and affects how much they are willing… Read more »
From the University of Missouri press release: Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now,… Read more »
From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position… Read more »
From the UC Berkeley Haas School of Business press release via EurekAlert!: How people make choices depends on many factors, but a new study finds people consistently prefer the options… Read more »
From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by… Read more »
