From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is threatened by negative information, according…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study…
From the University of Chicago Press Journals press release via EurekAlert!: Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping as a way to cope…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according…
From the UC Davis press release: When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential — but video quality isn’t all that important.…
From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business…
From the University of Michigan study via HealthCanal: A new University of Michigan study finds that overweight men and women responded differently to advertisements about the benefits from exercise. “Daily well-being” motivates women to exercise,…
From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year…