From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and improve…
From the UC Berkeley Haas School of Business press release via EurekAlert!: How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in…
From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar…
From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is threatened by negative information, according…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study…
From the University of Chicago Press Journals press release via EurekAlert!: Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping as a way to cope…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according…
From the UC Davis press release: When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential — but video quality isn’t all that important.…