Tag: Marketing

Study suggests boosting testosterone makes men prefer higher-status products

From the University of Pennsylvania press release: In the animal kingdom, males of certain species possess flashy ornamentation that appears to do little to enhance their survival; think of a… Read more »

Study looks at gambling aspect of in-game purchasing systems

From the University of Adelaide press release: In-game purchasing systems, such as ‘loot boxes’, in popular online games resemble gambling and may pose financial risks for vulnerable players, according to… Read more »

Study suggests speech sounds convey emotion

From the Bocconi University press release: Individual speech sounds — phonemes — are statistically associated with negative or positive emotions in several languages, new research published in the journal Cognition by Bocconi… Read more »

Study suggests holistic thinking patterns can influence responses to food advertising

From the Society for Consumer Psychology press release: The obesity epidemic is no longer strictly an American problem. Statistics suggest that many populations around the world are increasingly prone to… Read more »

Study suggests e-books may not inspire same sense of ownership as physical books

From the University of Arizona press release: Despite stereotypes that paint millennials as “all technology, all the time,” young people may still prefer curling up with a paper book over… Read more »

Researchers develop modern face scale for product testing with emojis

From the Kansas State University press release: A recent study by sensory researchers at Kansas State University’s Olathe campus finds that emojis are a viable alternative to words when it… Read more »

Study looks at influence social media marketing has on children’s food intake

From the University of Liverpool press release: New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that… Read more »

Study suggests music volume can impact choice of food in restaurant

From the University of South Florida press release: Music can be the ultimate mood setter. Faster beats ignite excitement, while slower songs help one relax. And that makes all the… Read more »