Tag: Marketing

Study looks at how consumers make decisions when multiple factors are involved

From the Institute for Operations Research and the Management Sciences press release: Imagine you are choosing between two resorts for your island vacation. The factors driving your decision will be… Read more »

Study suggests separating vegetarian dishes on a menu can reduce the proportion of people who choose a vegetarian option

From the London School of Economics (LSE) press release: Separating vegetarian dishes on a menu can, in fact, reduce the proportion of people who choose a vegetarian option. People who… Read more »

Researchers develop computer model that may help decode Facebook emoticons

From the Penn State press release: While the trusty “like” button is still the most popular way to signal approval for Facebook posts, a computer model may help users and… Read more »

Study suggests emotional images sway people more than emotional words

From the Frontiers press release: Can your behavior be influenced by subtle, barely visible signals, such as an emotionally charged image briefly flashed on a TV screen or roadside billboard?… Read more »

Study suggests teens likely to crave junk food after watching TV ads

From the Cancer Research UK press release: Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks,… Read more »

Study suggests consumers less likely to go through with purchases when on mobile devices

From the University of East Anglia press release: Shoppers hoping to bag a bargain in the post-Christmas sales are much less likely to go through with their purchases if they… Read more »

Study suggests frequent payments can make consumers feel better about their purchase

From the University of Chicago Booth School of Business press release: Merchants and charities alike understand that advertising their product for “just pennies a day” is an effective way to… Read more »

Study suggests consumers wilfully “forget” when products have ethical issues

From the Ohio State University press release: Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they… Read more »