Tag: consumer psychology

Study looks at how cultural associations affect men’s perceptions of vegetarianism

From the University of Chicago Press Journals press release via EurekAlert!: Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of… Read more »

Study suggests ambient background noise has significant effect on consumers, creativity

From the University of Illinois press release: The sound of silence isn’t so golden for consumers, and both marketers and advertisers should take note, says new research from a University… Read more »

Study suggests that behaviour of other customers is as important to brand loyalty as customer service

From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product,… Read more »

Study suggests brain responses may help marketers predict people’s decisions

From the UC Berkeley Haas School of Business press release: Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By… Read more »

Study find small “neural focus groups” predict success of anti-smoking ad campaign

From the Association for Psychological Science press release: Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers… Read more »