From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of… Read more »
From the Faculty of Science – University of Copenhagen press release: In a world of vast consumer choice, ambiguous product descriptions and self-appointed experts, parents face a minefield when picking… Read more »
From the University of Seville press release: What motivates a customer to choose a particular model of mobile phone? Experts from the University of Seville, in collaboration with the Catholic… Read more »
From the Association for Psychological Science press release: What is the best way to spend money to increase your happiness? It may depend, in part, on how wealthy you are,… Read more »
From the Society for Personality and Social Psychology press release: Christmas holidays offer a time for families to get together, but for retailers, holiday sales can represent up to 20%… Read more »
From the University of Chicago Booth School of Business press release: Marketers everywhere are looking for what will entice consumers to make a purchase — not just once but repeatedly… Read more »
From the Institute for Operations Research and the Management Sciences press release: Anyone who shops online is familiar with those ‘top-rated’ products or services that rise to the top of… Read more »
From the University of Pennsylvania press release: In the animal kingdom, males of certain species possess flashy ornamentation that appears to do little to enhance their survival; think of a… Read more »
From the Ohio State University press release: Perhaps people like to think of themselves as big spenders. Or maybe they just aren’t very honest. But when researchers compared what study… Read more »
From the University of Adelaide press release: In-game purchasing systems, such as ‘loot boxes’, in popular online games resemble gambling and may pose financial risks for vulnerable players, according to… Read more »
