From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.…
From the Faculty of Science – University of Copenhagen press release: In a world of vast consumer choice, ambiguous product descriptions and self-appointed experts, parents face a minefield when picking out food, toys or other…
From the University of Seville press release: What motivates a customer to choose a particular model of mobile phone? Experts from the University of Seville, in collaboration with the Catholic University of North Chile, have…
From the Association for Psychological Science press release: What is the best way to spend money to increase your happiness? It may depend, in part, on how wealthy you are, according to findings published in Psychological…
From the Society for Personality and Social Psychology press release: Christmas holidays offer a time for families to get together, but for retailers, holiday sales can represent up to 20% of annual revenue. How consumers…
From the University of Chicago Booth School of Business press release: Marketers everywhere are looking for what will entice consumers to make a purchase — not just once but repeatedly — and new research points…
From the Institute for Operations Research and the Management Sciences press release: Anyone who shops online is familiar with those ‘top-rated’ products or services that rise to the top of their search on e-commerce intermediary…
From the University of Pennsylvania press release: In the animal kingdom, males of certain species possess flashy ornamentation that appears to do little to enhance their survival; think of a peacock’s long, heavy tail or…
From the Ohio State University press release: Perhaps people like to think of themselves as big spenders. Or maybe they just aren’t very honest. But when researchers compared what study participants reported they were willing…
From the University of Adelaide press release: In-game purchasing systems, such as ‘loot boxes’, in popular online games resemble gambling and may pose financial risks for vulnerable players, according to gambling psychology researchers at the…