Study looks at how people respond to action crises
From the Penn State press release: So you’ve set a goal to eat healthier and you’ve mapped out a plan of attack. You’ll replace those chips with fruit for your late-night snack. You’ll switch to…
Study suggests speech sounds convey emotion
From the Bocconi University press release: Individual speech sounds — phonemes — are statistically associated with negative or positive emotions in several languages, new research published in the journal Cognition by Bocconi Professor Zachary Estes, his Warwick…
Study suggests holistic thinking patterns can influence responses to food advertising
From the Society for Consumer Psychology press release: The obesity epidemic is no longer strictly an American problem. Statistics suggest that many populations around the world are increasingly prone to overeating and excessive weight gain.…
Study looks at when consumers don’t want to talk about what they bought
From the Ohio State University press release: One of the joys of shopping for many people is the opportunity to brag about their purchases to friends and others. But new research found one common situation…
Study suggests using envy as a marketing tool can backfire
From the University of British Columbia press release: For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work? According to…
Study suggests e-books may not inspire same sense of ownership as physical books
From the University of Arizona press release: Despite stereotypes that paint millennials as “all technology, all the time,” young people may still prefer curling up with a paper book over their e-reader — even more…
Study suggests reflecting on possessions can curb people’s impulse buying
From the Rice University press release: Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and expressed a lower willingness to…
Researchers develop modern face scale for product testing with emojis
From the Kansas State University press release: A recent study by sensory researchers at Kansas State University’s Olathe campus finds that emojis are a viable alternative to words when it comes to accurately measuring how…
Study suggests music volume can impact choice of food in restaurant
From the University of South Florida press release: Music can be the ultimate mood setter. Faster beats ignite excitement, while slower songs help one relax. And that makes all the difference in what we order…
Study suggests loneliness and lack of empathy may increase likelihood of unethical shopping decisions
From the Binghamton University press release: Lonely consumers are capable of behaving morally, but aren’t motivated to, according to new research from Binghamton University, State University of New York. “Consumers very often behave immorally. And…