Tag: consumer psychology

Study suggests speech sounds convey emotion

From the Bocconi University press release: Individual speech sounds — phonemes — are statistically associated with negative or positive emotions in several languages, new research published in the journal Cognition by Bocconi… Read more »

Study suggests holistic thinking patterns can influence responses to food advertising

From the Society for Consumer Psychology press release: The obesity epidemic is no longer strictly an American problem. Statistics suggest that many populations around the world are increasingly prone to… Read more »

Study suggests e-books may not inspire same sense of ownership as physical books

From the University of Arizona press release: Despite stereotypes that paint millennials as “all technology, all the time,” young people may still prefer curling up with a paper book over… Read more »

Study suggests reflecting on possessions can curb people’s impulse buying

From the Rice University press release: Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and… Read more »

Researchers develop modern face scale for product testing with emojis

From the Kansas State University press release: A recent study by sensory researchers at Kansas State University’s Olathe campus finds that emojis are a viable alternative to words when it… Read more »

Study suggests music volume can impact choice of food in restaurant

From the University of South Florida press release: Music can be the ultimate mood setter. Faster beats ignite excitement, while slower songs help one relax. And that makes all the… Read more »

Study suggests loneliness and lack of empathy may increase likelihood of unethical shopping decisions

From the Binghamton University press release: Lonely consumers are capable of behaving morally, but aren’t motivated to, according to new research from Binghamton University, State University of New York. “Consumers… Read more »