Category: Communication

Energy firm study suggests branding influences customer switching, not deals

From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the… Read more »

Study suggests hearing an opinion spoken aloud humanizes the person behind it

From the Association for Psychological Science press release: People attribute more humanlike qualities to those expressing opinions they disagree with when the opinions are spoken as opposed to written, according… Read more »

Study suggests teens’ online friendships just as meaningful as face-to-face ones

From the University of California, Irvine press release: Many parents worry about how much time teenagers spend texting, sharing selfies and engaging in other online activities with their friends. However, according… Read more »

Reliance on ‘gut feelings’ linked to belief in fake news

From the Ohio State University press release: People who tend to trust their intuition or to believe that the facts they hear are politically biased are more likely to stand behind… Read more »