From the Pennsylvania State University press release via Physorg: People are more willing to use new technology when they perceive it to be high in relative advantage, low in complexity… Read more »
From the Georgia Tech press release via MedicalXpress: Despite many remarkable discoveries in the field of neuroscience during the past several decades, researchers have not been able to fully crack… Read more »
From the Association for Psychological Science press release: Does good behavior lead to more good behavior? Or do we try to balance our good and bad deeds? The answer depends… Read more »
From the University of Granada press release via EurekAlert!: Research done in the Universities of Granada (Spain), Freiburg (Germany) and University College London (UK) has demonstrated that when we have… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity, according to a… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend to see themselves… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able… Read more »
From the University of Kansas press release via MedicalXpress: Much research in psychology and economics has shown that people are “loss averse,” meaning they tend to weigh losses more strongly… Read more »
From the Ohio State University press release by Jeff Grabmeier: From the Ohio State University media release: Marriage may not always be as beneficial to health as experts have led… Read more »
