Facebook ‘likes’ don’t work like marketers think they do
From the Tulane University press release: Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new… Read more »
From the Tulane University press release: Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new… Read more »
From the University of Pennsylvania press release: It is a question that has mystified countless people: Why does one article spread like wildfire through social media and another — seemingly… Read more »
From the European Commission, Joint Research Centre (JRC) media release: Small changes in the website design of online shops could significantly reduce the risk of incompatible purchases by customers, concludes… Read more »
From the Society for Consumer Psychology media release: Have you ever felt jealous about the attention your romantic partner was giving to someone else? Perhaps your significant other seems to be… Read more »
From the University of British Columbia media release: The next time you make a complaint to your cellphone or cable company, don’t get personal. New research, published recently in the Journal of… Read more »
From the Inderscience media release: Unauthorized downloading of digital goods, including copyright music, videos, computer games, and images has become an increasing problem for content providers and those who hold the… Read more »
From the Association for Psychological Science media release: Gift givers often make critical errors in gift selection during the holiday season, according to a new research article in Current Directions in Psychological… Read more »
From the Society for Personality and Social Psychology media release: How to be a healthy eater depends on culture. A recent study shows that in the U.S. and Japan, people… Read more »
From the Michigan State University media release: From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study… Read more »
From the University of California – Riverside media release: When you’re paid to sell things, it doesn’t hurt to be able to stretch the truth or prey on people’s emotions once… Read more »
