From the University of Illinois at Chicago press release: In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found… Read more »
From the University of Illinois at Urbana-Champaign press release: Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re… Read more »
From the University of Illinois College of Agricultural, Consumer and Environmental Sciences (ACES) press release: If you’re creating a message to educate, inform, or persuade, don’t underestimate the power of a… Read more »
From the Bocconi University press release: The things we touch while shopping can affect what we buy, according to studies by Bocconi Department of Marketing’s Zachary Estes and University of… Read more »
From the New York University press release: Our taste in movies is notably idiosyncratic, and not linked to the demographic traits that studios target, finds new study on film preferences…. Read more »
From the Penn State press release: Mutual trust does not appear on the ledger sheets of buyers and suppliers, but researchers suggest that levels of trust between companies may be… Read more »
From the Journal of Retailing at New York University press release: Despite extensive research on how to persuade consumers to improve their diets, academicians have largely failed to present food… Read more »
From the Concordia University press release: From Wikipedia to 99designs, and Google to LEGO, crowdsourcing has changed the way the world does business. By partnering with the masses through innovative… Read more »
From the Institute for Operations Research and the Management Sciences press release: Firms sharing social responsibility for the social good with customers is generally seen as a win-win – more… Read more »
From the Society for Consumer Psychology press release: Have you ever started off well on a new goal such as losing weight or saving more money, only to find that… Read more »
