From the Journal of Retailing at New York University: Deep discounting by retailers, accompanied by a blitz of promotions, is a long-established and well-accepted strategy for boosting brand and category sales…. Read more »
From the Missouri University of Science and Technology press release: A researcher at Missouri University of Science and Technology wants to scrap the traditional electronic and paper survey approaches to gathering… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the Ohio State University press release: If your attic is full of stuff you no longer use but can’t bear to give away, a new study may offer you… Read more »
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience?… Read more »
From the University of Arizona press release: Research has shown that how trusting a person is may depend, at least in part, on his or her genes. However, distrust does not… Read more »
From the Vanderbilt University press release: New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms:… Read more »
From the University of Illinois at Urbana-Champaign press release: Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three… Read more »
From the University of Adelaide press release: Research by the University of Adelaide has shown that consumers are much more influenced by wine label descriptions than previously thought. A consumer… Read more »
From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the… Read more »
