From the University of Arkansas, Fayetteville press release: Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall… Read more »
From the Journal of Retailing at New York University press release: If a store is crowded, people tend to buy more if the sound system is playing a fast-paced song rather… Read more »
From the University of Kansas press release: People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products… Read more »
From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be… Read more »
From the American Psychological Association (APA) press release: When someone offers a free sample, it’s not really free. It comes with the implied expectation that if a person accepts it, he… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and… Read more »
From the University of Texas at Dallas press release: A few years ago, Dr. Mohammad Zia PhD’17 was checking flight prices on Expedia when he was puzzled by a section… Read more »
From the Institute for Operations Research and the Management Sciences press release: Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal… Read more »
From the Journal of Retailing at New York University press release: For retailers, the era of the online marketplace brings previously unimaginable opportunity and risk: on one hand, the universe of… Read more »
