Category: Marketing

Study suggests ‘value instantiation’ is key to luxury brands’ and social responsibility

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From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the… Read more »

Study suggests shoppers tend to reject offers made under time pressure

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From the University of East Anglia press release: Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited… Read more »

Study suggests consumer appetite for restaurant reviews depends on how they were generated

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From the University of Connecticut press release: People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in… Read more »

Study points to the power of word-of-mouth in social learning

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From the Institute for Operations Research and the Management Sciences press release: Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS… Read more »

Study suggests using a mobile phone while browsing the shelves may make shoppers buy more

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From the Springer press release: In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal… Read more »

Study suggests machine learning algorithms could personalize advertisements for individual consumers

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From the Society for Consumer Psychology press release: It’s no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions… Read more »

Study looks at whether Airbnb users prefer profiles generated by AI or by people

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From the Cornell University press release: In an online marketplace like Airbnb, host profiles can mean the difference between a booked room and a vacant one. Too peppy, too long,… Read more »

Study suggests way to inoculate teens against junk food marketing

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From the University of Chicago Booth School of Business press release: In a bid to fight obesity, public-health researchers have been trying for decades to find a way to convince… Read more »