From the Institute for Operations Research and the Management Sciences press release: Most people have seen or heard from a friend, neighbor or family member about a product or service… Read more »
From the New York Institute of Technology press release: How can consumers be encouraged to take better care of public goods and resources? That’s the question posed in a new… Read more »
From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »
From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for… Read more »
From the Washington State University press release: During this pandemic when few parents can limit screen time, a new study shows that building critical media skills as a family can… Read more »
From the UC Davis press release: Industries often position products to tout the benefits of one category over another — such as the higher-quality, traditional ingredients of a microbrew over… Read more »
From the Karlsruher Institut für Technologie (KIT) press release: Sustainable materials, ecofriendly, and produced under good work conditions — convincing arguments for most of us. But how do consumers weigh… Read more »
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses…. Read more »
From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers… Read more »
From the American Marketing Association press release: Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of… Read more »
