From the Grand Valley State University press release: More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses… Read more »
From the University of Stirling press release: Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with increased and higher-risk consumption, a landmark… Read more »
From the Journal of Studies on Alcohol and Drugs press release: Alcohol advertisements on social media sites such as Facebook can increase young adults’ desire to drink if the ads… Read more »
From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of… Read more »
From the Institute for Operations Research and the Management Sciences press release: Anyone who shops online is familiar with those ‘top-rated’ products or services that rise to the top of… Read more »
From the University of Adelaide press release: In-game purchasing systems, such as ‘loot boxes’, in popular online games resemble gambling and may pose financial risks for vulnerable players, according to… Read more »
From the University of British Columbia press release: For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does… Read more »
From the University of Arizona press release: Despite stereotypes that paint millennials as “all technology, all the time,” young people may still prefer curling up with a paper book over… Read more »
From the Kansas State University press release: A recent study by sensory researchers at Kansas State University’s Olathe campus finds that emojis are a viable alternative to words when it… Read more »
From the University of Liverpool press release: New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that… Read more »
