Category: Marketing

Study suggests music volume can impact choice of food in restaurant

From the University of South Florida press release: Music can be the ultimate mood setter. Faster beats ignite excitement, while slower songs help one relax. And that makes all the… Read more »

Study suggests separating vegetarian dishes on a menu can reduce the proportion of people who choose a vegetarian option

From the London School of Economics (LSE) press release: Separating vegetarian dishes on a menu can, in fact, reduce the proportion of people who choose a vegetarian option. People who… Read more »

Researchers develop computer model that may help decode Facebook emoticons

From the Penn State press release: While the trusty “like” button is still the most popular way to signal approval for Facebook posts, a computer model may help users and… Read more »

Study suggests teens likely to crave junk food after watching TV ads

From the Cancer Research UK press release: Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks,… Read more »

Study suggests frequent payments can make consumers feel better about their purchase

From the University of Chicago Booth School of Business press release: Merchants and charities alike understand that advertising their product for “just pennies a day” is an effective way to… Read more »

Study suggests consumers wilfully “forget” when products have ethical issues

From the Ohio State University press release: Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they… Read more »

Study suggests major life events shared on social media revive dormant connections

From the University of Notre Dame press release: Online social networking has revolutionized the way people communicate and interact with one another, despite idiosyncrasies we all love to hate —… Read more »